This lipgloss is a hands down favorite of Allure Magazine readers and was named the lipgloss winner in the 2011 Best of Beauty Awards. According to Allure, "This gloss easily transitions from day to night: The color's not as vampy as it sounds—it's actually a sophisticated berry—and the formula truly lasts for hours." I know only a few lipglosses last for hours and it's a huge selling point
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